New Chief Executive Officer at Porsche Asia Pacific (2024)

Personnel change in Southeast Asia: Hannes Ruoff (40) has been appointed as the new Chief Executive Officer (CEO) of Singapore-based Porsche Asia Pacific Pte Ltd, effective 1 October 2022.

Ruoff comes to the role from Porsche AG and was most recently Area Manager Asia Pacific and Australia in the Overseas and Emerging Markets sales region. He succeeds Arthur Willmann at the regional office, who has held the position since 2018 and will assume a new role within Porsche sales.

“We see many dynamic markets with growth and innovation potential in Southeast Asia, in which we want to become more involved as we recently underscored with the opening of a local assembly facility in Malaysia,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “I’m delighted that we were able to bring in Hannes Ruoff, a true expert on the region, as CEO. He will press ahead with successful projects that are already under way, further expand our brand presence in Asia Pacific and bring fresh impetus to the role.”

New Chief Executive Officer at Porsche Asia Pacific (2)

Ruoff started his career at Porsche Asia Pacific in 2009, as Training Manager for Sales and Marketing. He then took on the position of Regional Sales Manager. In 2015 he moved to the headquarters of Porsche AG and became Regional Marketing Manager. Ruoff has been Area Manager for Asia Pacific and Australia since 2020.

Porsche Asia Pacific Pte Ltdserves importers in 13 markets

Porsche Asia Pacific Pte Ltd, based in Singapore, was founded in 2001 and is a subsidiary and regional office of Porsche AG. It currently serves importers in 13 markets, including Malaysia, New Zealand, Singapore, Thailand and Vietnam. Recently, the sports car manufacturer has steadily expanded its involvement in the region under the leadership of Arthur Willmann. In addition to the construction of the first cross-border high-performance charging network in collaboration with Shell, a local assembly facility was set up in Malaysia. Since March 2022, it has been used for the production of Cayenne models tailored specifically to the Malaysian market.

  • New Chief Executive Officer at Porsche Asia Pacific (3)

    Karolina Mahrla

    Spokesperson Sales and Marketing

    karolina.mahrla@porsche.de

    Show contact

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Consumption data

911 Carrera Models

WLTP*

  • 11.4 – 10.1 l/100 km

  • 259 – 229 g/km

911 Carrera Models

Fuel consumption* / Emissions*

Fuel consumption* combined (WLTP) 11.4 – 10.1 l/100 km

CO₂ emissions* combined (WLTP) 259 – 229 g/km

Taycan 4 Cross Turismo (2023)

WLTP*

  • 24.8 – 21.4 kWh/100 km

  • 0 g/km

  • 416 – 488 km

Taycan 4 Cross Turismo (2023)

Fuel consumption* / Emissions*

Electric power consumption* combined (WLTP) 24.8 – 21.4 kWh/100 km

CO₂ emissions* combined (WLTP) 0 g/km

Electric range* combined (WLTP) 416 – 488 km

Electric range* in town (WLTP) 518 – 597 km

© 2024 Dr. Ing. h.c. F. Porsche AG.

* Where values are indicated as ranges, they do not refer to a single, specific vehicle and are not part of the offered product range. They are only for the purposes of comparison between different vehicle types. Additional equipment and accessories (add-on parts, tyre formats etc.) can change relevant vehicle parameters such as weight, rolling resistance and aerodynamics. These factors, in addition to weather, traffic conditions and driving behaviour, can influence the fuel/electricity consumption, CO2 emissions, range and performance values of a vehicle.

** Important information about the all-electricPorschemodels can be foundhere.

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New Chief Executive Officer at Porsche Asia Pacific (2024)
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